Design Ethos

The design ethos at THE REGULAR is centered around our desire for sustainability.  The aim is to make thoughtful, ethical and informed choices every step of the way.

Having spent many years designing high end fashion for multiple global brands, founders Vic Holbrook and Bex Courtney-Wells were determined to create a brand which embraced the principles of slow fashion.  They want their work to transcend trends, designing timeless pieces that will get better with age and last a lifetime.  

"We believe that good design offers beauty in form, is functional and ultimately is useful.  Good design is contemporary and yet looks better with age. Really good design tells a story and creates emotional connections. With great design, comes true and honest sustainability. We want all of our pieces to be trans-seasonal, beautiful, timeless, ageless, precious, everyday and useful.  They are all natural, they are respectful, and they will last a lifetime, and we believe, there is nothing more sustainable than this".  



THE REGULAR embrace natural materials.  Dresses are made out of unbleached cotton and linen and leather pieces are made using traditional Italian vegetable tanned leathers, which come from the heart of Tuscany, and take up to 60 days to tan, using a combination of traditional and modern techniques. We continually strive to use the most eco-friendly materials and sourcing them is an ongoing journey for us.


UK Manufacturing

We support local makers and micro factories.  Our garments and leather goods are all made by the highest skilled artisans, and family-run factories here in the UK, also reducing our carbon footprint (we can actually walk to our clothing factory!)



From our packing boxes and tissue paper, to our paper tapes and mailing 'potato sacks', we only use materials that are biodegradable and contain as many recycled elements as possible.  Even our business cards and swing tickets are made from re-cycled t-shirts.



All of our quilted pieces can be machine washed at thirty degrees.  We all live full lives, and cherish practicality as well as style.  Dry cleaning is such a harmful, chemical process and there are still very few dry cleaners who are genuinely eco-friendly. 


Community Matters

We are keen to work with like minded, slow fashion folk and will do so wherever possible.  We are especially proud to support the 'Working Well Trust', an East London charitable foundation which tackles mental health problems at a grass roots level, through their "Sew and Support" scheme - who exclusively stitch together all of our accessory dust bags.